My name is Joel Primus. Welcome to my blog. I launched it as a way to pass along the wisdom I’ve acquired during my travels across this planet and through my experiences as a husband, father and entrepreneur.

As a former elite long distance runner, I and was fortunate enough to represent Canada at the World Youth Games. I’ve slowed down a bit as my priorities change with age, but I still love a challenge.

I’m an entrepreneur at heart and enjoy working with other entrepreneurs. I get a thrill out of building companies. In 2008 I started Naked and recently sold that business. I’ve filmed a documentary about the importance of travel as a way of educating children to become citizens of the world; I’m positioned to publish my first book, and I also speak publically.

My life partner, Janna, and I have two daughters, Quinn and Romyn, who are six and three years old and always keep us on our toes. My three girls are turning me into a better person and instill me with deep pride and joy each and every day. We’ve lived in New York City and are currently residing in Vancouver.

I try to live life as if it were a dance. I continuously strive for spontaneity and adventure; focus and purpose in my businesses; spending quality time with my family and friends, and finding balance with all that and within myself. I believe it’s important to spend time in nature for regeneration of the spirit and to travel widely to find out what’s going on in the rest of the world. These experience inspire, educate and shape us. This is what I want to share with you.

I’m still learning and practicing and, while doing so, I want to offer you tips to improve your own life. Feel free to subscribe to my blogs by leaving your name and email address.

Sawubona is an African Zulu greeting that means “I see you. I see your humanity. I see your dignity and respect.” In the village context, it’s an exceedingly powerful representation of understanding.